Sunday, March 18, 2007

Coastal Problems - Insurance.

After Katrina devastated the Gulf Coast many insurance companies pulled out. The risk was too hight, their losses too great.

One of the serious questions that now loom over the US coastal areas is "Who's gonna pick up the tab for coastal insurance?"

We are conducting some projects on the East Coast and have found a great deal of anxiety and frustration surrounding this issue.

In South Carolina, where coastal development is surging as more and more baby boomers seek to live near the sea, insurance of properties that are exposed to hurricane damage is a hot topic.

Charleston and surrounding areas lie low to the sea (it's actually called the "Low Country"of South Carolina). Therefore, besides the commercial, government, non-profit, and private properties located on the shore and within reach of storm surge, many other areas away from the beaches are barely above sea level. This means that they are also prone to flooding and, of course, are also vulnerable to hurricane winds. We drove to the old navy yard one day during serious thunder storms and were barely able to skirt the huge lakes of water that were rapidly accumulating and had no where to run off.

As in other parts of the United States where these conditions pertain, insurance companies have either been greatly increasing their premiums or even cancelling coastal insurance policies.

The question now arises whether government should step in and
  • regulate (i.e. force the insurance companies to continue insuring and regulating premiums)
  • allow market forces to operate and leave hands off
  • create a government, taxpayer funded insurance program that covers these coastal properties.
  • develop incentives and tax breaks for insurance companies to give them an incentive to underwrite

This seems like a normal problem facing public policymakers and in reality it is. However, there is a passionate disagreement over what is appropriate.

Should government "force" the private sector to behave in ways that run counter to the market-driven priorities of private companies?

Should taxpayer money be used to benefit citizens living in the higher risk coastal areas of the state?

Should insurance subsidies be passed and if so should they be "means tested" so the state is not subsidizing people with large incomes or companies with deep pockets.

There is even an argument which says that it is good for the coastal areas if insurance is hard to come by because then fewer people will build in risky and environmentally sensitive beach areas.

No doubt the issue of insurance will grow as a major political and public policy concern as we move into what is expected to be several decades of more intense tropical storm and hurricane activity.

One thing is very clear. There are no easy answers.


Usability Rules

In the 36 years of writing and consulting we have finally discovered the secret to success- usability!

Several years ago when we were all deeply frustrated with Microsoft products we all accepted the fact that "it's the computer's fault". Then we began to realize that it is rarely the computer. It is the designers, programmer, tech support that has failed us! Microsoft didn't even have a usability department! At SEAS L.L.C. we have the end user as the place you begin a project - not the place you end it!

In other words for any service we do we always start with the person or persons who will be using the product.

Who are they?

What do they need?

How much do they inderstand about the information provided?

How are their technical skills?

What is the end use of the product or knowledge? By "reverse designing" we have created textbooks, classes, seminars, keynote speeches, Identity Theft Prevention (IDP) tools, a series of courses on Coastal Policy, and software design ideas that work.

Moreover, our goal is to make them work intuitively without the need for "manuals" and "instruction publications". Reverse design simply means that we bring users into the creation of our products and services.

That means we never have to re-design!

So, user friendly really does rule!