In the 36 years of writing and consulting we have finally discovered the secret to success- usability!
Several years ago when we were all deeply frustrated with Microsoft products we all accepted the fact that "it's the computer's fault". Then we began to realize that it is rarely the computer. It is the designers, programmer, tech support that has failed us! Microsoft didn't even have a usability department! At SEAS L.L.C. we have the end user as the place you begin a project - not the place you end it!
In other words for any service we do we always start with the person or persons who will be using the product.
Who are they?
What do they need?
How much do they inderstand about the information provided?
How are their technical skills?
What is the end use of the product or knowledge? By "reverse designing" we have created textbooks, classes, seminars, keynote speeches, Identity Theft Prevention (IDP) tools, a series of courses on Coastal Policy, and software design ideas that work.
Moreover, our goal is to make them work intuitively without the need for "manuals" and "instruction publications". Reverse design simply means that we bring users into the creation of our products and services.
That means we never have to re-design!
So, user friendly really does rule!
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